Barcodes grace almost every product we sell. Considering how much package real estate they command, why shouldn't they be more fun?Tips• Colours can be changed but requires good contrast for scanning readability.
• The number string is only there to help a human reader interpret the barcode; change the god damn font!
• Space should be left at either end so the scanner can recognise the beggining and end of the code.
• For readability; there should be a healthy sized horizontal strip of uninterupted code.
• Test it! Print it out and check it using a barcode reader app on your smart phone.
Freelance award winning illustrative designer
Originally from Manchester, England but now firmly based in Ireland, Steve Simpson is a freelance illustrative designer working in the areas of packaging design, illustration and art for children’s books.
Steve has regularly had work exhibited in London, LA & New York. He was also a main stage speaker at the 2012 OFFSET creative conference in the Bord Gais Energy Theatre, Dublin.
Steve has won numerous international awards for both his packaging design and illustration inc. a gold & silver at the AOI’s Images; Best of British Illustration Awards.